Future Perfect is an exploration of people, technology and culture.
I’ve spent much of the last decade travelling around the globe in the service of clients looking to get into the heads and hearts of people that they hope one day to call customers. It’s a never-ending journey that runs from dense-urban metropolis’s to remote mountain villages, with up to half of each year spent in the skies, on the road, and on the trail.
I’m a Executive Creative Director of Global Insights at frog – a global design and innovation consultancy, where I head up the research practice. I specialize in understanding and identifying nuanced patterns in human behaviour and using this to inform decision making and inspire design. The research helps clients gain a deep insight into current and future customers, which can drive the design and innovation process. At various times I’ve lived in London, Shanghai, Los Angeles, San Francisco, Berlin and a decade in Tokyo.
This site is what I do in my spare time, the things that inspire and challenge me. To avoid any confusion regarding the photos that are posted here – this site contains both my personal material and also draws on published research (see licensing information here). The research generate huge volumes of data, and the externally published photos are carefully filtered and limited to photos that directly explain and communicate the research findings. We don’t take participant’s privacy lightly.
I sit on the advisory board of: Makeshift Magazine; FrontlineSMS; The Pecha Kucha Foundation; and the The Institute for Money, Technology and Financial Inclusion..
I’m not interested in publishing formal research though given the choice between understanding the lives of interesting people in different parts of the world in and trying shoe-horn ‘life’ into lifeless journal submission formats do you blame me?
My first book Hidden in Plain Sight is published by Harper Business April 2013.
Pushing technologies on society without thinking through their consequences is at least naive, at worst dangerous, though typically it, and IMHO the people that do it are just boring. Future perfect is a pause for reflection in our planet’s seemingly headlong rush to churn out more, faster, smaller and cheaper.
The future is ours,