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About

I’m the founder and director of Studio D Radiodurans, a research, design and innovation consultancy. I specialise in identifying nuanced patterns of human behaviour. The insight it generates informs and inspires design, strategy, brand and public policy. The studio has a discreet roster of clients that have a global presence and outlook.

I spend up to half of each year on the road, and in the skies and turned what I learned about life on the road, into ultra-light luggage brand SDR Traveller.

Earlier in my career I was Executive Creative Director of Global Insights at frog, a global design and innovation consultancy, where I headed up the global research practice. Prior to that I was Principal Scientist at Nokia where I specialised in entry level products. I’ve worked on products that have collectively sold over a billion units.

I used to do a lot of media. Field work is easier when you keep a lower profile.

My first book Hidden in Plain Sight was published in English, Japanese, Chinese, Korean and Russian. It became a best-seller in South Korea, of all places. The follow-up Today’s Office was published in South Korea. I also wrote The Field Study Handbook.

At various times I’ve been based out of London, Shanghai, Los Angeles, San Francisco, Berlin and a decade in Tokyo.

I’ve got a thing about mountains and off-season travel to remote destinations.

Contact me through this form.

Shanghai