Future Perfect - Everything's Rosy
The Making of, Behind the Scenes

Last week our London Design Studio invited journalists from around the world for a glimpse of the design process - the story behind the numbers if you like. Younghee and I took the opportunity to present something old, something new and the slides from the presentation (mostly for the benefit of the note taking journos) are posted above and can be downloaded from here (PowerPoint, 7MB).

Some of you may remember Remade - the phone literally made from nothing new. Well, my guvnor Rhys Newman shared some of the thinking behind the project that internally has gone by the name of Homegrown (for it's origins think starting at home rather than something herbal). Read up on the thinking, other concepts and people behind the project here and here and download the Homegrown presentation here (PDF, 1MB).

More on the different threads of Homegrown, no doubt later. Rhys managed to put our permalag into perspective by completing a 24 bicycle race (the team gained a podium place), hopping on plane in LA and upon landing at Heathrow heading straight to the studio to present. Designers? Stamina? More than you think.

London, 2008

Writing a presentation and getting it to flow is more art than science and is that much more difficult when the double in your bill is separated by time zones/rational sleep patterns. No surprise then that 'last minute' edits started at 2am sternly overlooked by head-standing dwarfs in the hotel lobby (nice rooms, crap in-room WiFi btw), continued over a decent full English to be wrapped up as the journos filed into the building. No stress then.

And wrapping up the behind the scenes thread - Fortune has posted a story-lite and some of the faces behind the N810 tablet here. And if any internals reading this have a spare '810, wouldn't mind borrowing one for a bit...

Writing from Tokyo | May 12, 2008 | Permalink


Fur Hoody Tokyo, 2008

Writing from Back of Ebisu | May 11, 2008 | Permalink


Unlikely Combinations Sangenjaya, 2008

Sort of related: rational clusters of shops in an Inglewood strip mall.

Writing from Sangenjaya | | Permalink


Transparency is for Suckers Chengdu, 2007

If, like me you place writing about blogging on a par with staring at your own excrement you’ll want to skip this post.

Future Perfect is a modest little site, but has grown to the point where bandwidth costs are now non-trivial - helped in part by a hosting a fair amount of photos, research downloads and having the occasional traffic driving article. Consequently I’m in the un/enviable position where people place enough value on the site to keep coming back, and I enjoy the privilege of paying for it.

I’ve looked at different ways of off-setting bandwidth costs, including: shutting down; posting material so tangentially up my own posterior to drive away almost everyone except perhaps my long suffering (colonic) irrigator; and have even half-heartedly toyed with advertising - more to get a, um, sense of how Adsense works than to make money, but its enough to turn me off the idea for now at least. If you feel compelled to persistently click on the advertising on this page - it’ll no doubt help me learn how difficult it is to return from click-fraud purgatory. There’s nothing like going out in in blaze of nickels and cents... I don’t have a book to sell and the six figure conference circuit is on hold until I retire.

Chengdu, 2007

I’ve recently discussed ways to have my employer underwrite my hosting costs and am caught between wanting to maintain independence in mind and wallet and finding an easy solution. Taking the 's money is not a done deal but neither would it take a lot of pimping to make happen. In many ways my employer already underwrites Future Perfect - showing flexibility in tolerating/ignoring the frank discussion about work related topics that sometimes appears here. In the early days I also had the support of various colleagues (hei TE, HN) to turn my back on the traditional academic/journal publication process and explore ways of bringing research to a wider audience - not an easy or obvious thing within the rigorously scientific confines of the Tokyo corporate research lab.

Chongqing, 2007

If like me you're a sucker for transparency this is where I'm at. So where to go from here? Would taking a corporate hand-out compromise the integrity of the site? Ping your missives to bandwidthoffset at janchipchase dot com or stick ‘em in the comments below.

Now stop staring, flush, and don’t forget to wash you hands

Stacks of cash on a bed? For that you'll have to tune in Monday...

Writing from Tokyo | May 9, 2008 | Comments (31) | Permalink


Inside Outside Norms Mishuku, 2008

A common sight with so many single room apartments in Tokyo - the washing machine outside the home. Helps put this into context.

Writing from Mishuku | May 8, 2008 | Permalink


Accidental Empires Lhasa, 2007

Late last week tried to get a sense of the snow conditions on the top of Mount Fuji - the official climbing season starts in July but the pre-season provides an opportunity to beat the crowds and perhaps, heh, catch a little powder on the way down. Whilst 'everything' is only a Google away therein lies the rub for the hurried researcher - you not only want the most appropriate site, but want the data in a sufficiently familiar format - from language to layout. The quick and dirty solution? Search Flickr for Mount Fuji sorted by date.

The point at which content/social networking sites accidentally become sufficiently definitive sources of tangential information.

Photo: Storm drifting over a wintery Lhasa.

Writing from Tokyo | May 7, 2008 | Permalink


I/We Be Here, Then Akadake, 2008

A stamp in the trekking hut at the beginning/end of the Akadake mountain trail (above) and a two Tokyo high school girls annotating a print club sticker (below, photo by my then colleague Aico Shimizu).

The highly evolved practices of gathering proof of where you've been with whom and why - supported by formal stamp treasure hunt in Hokkaido's Chitose airport; walking sticks branded on the way to the summit of Mount Fuji to making and collecting print club stickers relatively common amongst teen girls in a number of east Asian countries.

Tokyo, 2007

And how these practices will be reinforced and amplified as life goes increasingly digital - - everything from the way we navigate our urban environments; what we search for; the things we interact with; and the services we pay for.

Writing from Akadake | | Permalink


Life. Is. Short. About to Become Shorter Akadake, 2008

As you climb the bamboo fields become pine forest and eventually rock face, the gravel turns to ice and snow. Golden week here in Japan but ultimately the crowds are somewhere else. About a month before the climbing season starts proper - elderly Alpinista couples lead the way.

Wake up above the clouds, a pretty tough summit for breakfast, aching limbs for lunch. For all of life's digital, it's the physical that has the alure.

Akadake, 2008

Akadake, 2008

Writing from Akadake | May 5, 2008 | Permalink


Honesty Box Akadake, 2008

The going rate? 100 yen to spend a penny. Why bother compared to the great outdoors? Heated seats.

Related: donations and percepts of honesty in London and Tehran.

Writing from Akadake | | Permalink


Font Erosion Akadake, 2008

Writing from Akadake | | Permalink


Mainstreaming Mobile Payments Akadake, 2008

The mainstreaming of mobile payments - bus tickets in Akadake above, parking meters in London below.

London, 2007

Writing from Akadake | | Permalink


Everything Right There Akadake, 2008

Advertising for Japan's CATV gives a snapshot of local TV norms.

Writing from Akadake | | Permalink


Newspaper Stacked, Displayed & Prioritised Shinagawa, 2008

The extreme battle for space on this Shinagawa station convenience store dictates that newspapers are either folded and stacked vertically or, in the case of the more popular titles stacked like ice-cream cones. And whilst it’s possible to find more expansive newspaper displays that include clearly visible headlines - it is very much the local Japanese norm.

Compare to the display of full newspaper pages in newspaper kiosks in Milan or Rio de Janeiro (kiosk photo below) or the relatively common practice of posting entire newspapers in China?

Frankfurt, 2007

London, 2008

To what extent does the Japanese newspaper form effect people's ambient awareness of (headline) news? Are the display norms a reflection of the particularly habitual purchasing behaviour of Japanese newspaper consumers? What attributes of how the newspaper is displayed e.g. densely folded, carry over into how the newspaper is browsed and read? And as with this discarded newspaper from the London underground (above), how does the disposal method affect ambient awareness?

Rio de Janeiro, 2007

Donning the service designr cap for a moment and given the answers to the above, how does ambient awareness affect the likely adoption of mobile news related services?

Writing from Shinagawa | May 3, 2008 | Permalink


On the Way Out, Pull the Door To Espoo, 2008

It's been a stop-go-stop-go-go kind of week bouncing between hotel rooms, meetings, and ad-hoc work spaces - including the calming Espoo design studio, pictured here. Yes thats a lake the sea outside the window. Hei. One thing I didn't count on was the Vappu where a large % of the adult population collectively hit the bottle for one night.

Or four days

Most people plan to take Friday off.

Espoo, 2008

20 minutes before boarding the meatball express for Tokyo. See you on the other side.

Writing from Helsinki | May 1, 2008 | Permalink


Open Studios Nokia Open Studios, 2007

One of the research methods Younghee and the research team have been experimenting with in the past year of working in shanty towns is setting up Open Studios in an attempt to engage a broad cross section of the community whist offering people different ways to articulate their wants and needs. We used a competition to design your ideal future phone as a vehicle for collecting data and the photos here show three of the 200+ entries from Buduburam near Accra, Favela Jacarezihno in Rio de Janeiro and Dharavi in Mumbai. It's easy to fixate! on! design! sketches! but bear in mind these are but a small part of the Open Studio - a lot of the research value comes through follow up interaction to help understand why participants chose these designs and how their design decisions are relevant in their context.

To browse 15 of the designs plus lite background information on the designers head to this Business Week slide show.

Nokia Open Studio, 2007

Nokia Open Studios, 2007

In due course we plan to write up and share the methodology. To be notified of this and other newly published research send an email to subscribe at janchipchase.com.

A full list of acknowledgments to follow when the research is published. Top photo - taken by our studio assistants in Buduburam.

Writing from Helsinki | | Permalink


Open Studios Related Research

Reader's arriving from the Business Week Nokia and Design article by Kerry Capell might be interested in related research from a study conducted in Uganda and Indonesia on how people share objects, including mobile phones. Slides below or download (PowerPoint, PDF, 7MB) and this essay explaining the slides in more detail.

For a taste of life what its like to run these kind of projects take a peek at the thread on today's office and of course Younghee's site.

A full list of publications can be found here.

Writing from Helsinki | | Permalink


Consequences of Actions Soho, 2008

The obese kid says "Stay away from sweets", muralled atop of our Soho design studio vending machine. (Given the high volume of decent food joints within a sharpies throw of the studio and the disproportionate number of colleagues cycling to work I can't see a huge amount of vending action happening).

"No Dumping - only water down the drain" in San Francisco, below.

San Francisco, 2008

For every (potentially harmful) action, the mechanism through which the consequences of actions occur. The ability to introduce more reflective moments into the design process. And the the future perfect of consequences.

Writing from Soho | April 30, 2008 | Permalink


Kstm Designer Laptop

This designer specifically. Yeah, his other one's a thin slice of fruit.

Writing from Soho | | Permalink


Sign of the Economy/Economy of the Sign Hoxton, 2008

From the corridors of power.

Writing from Spitalfields | | Permalink


English Caff Condiment Norms Soho, 2008

Today's office starts early ends late.

When we walk in at half five in the morning - the only other punters are a couple of road sweepers their hands wrapped around hot and heavily sugared tea. Our orders arrive - my Korean eating companion being introduced to the culinary tomfoolery of bubble and squeak, and we spend the next 90 minutes working through breakfast and a presentation that in an perfect parallel universe would have been finished days ago. A few hours from now we'll be standing and delivering to 6-score journalists from around the world, invited to a 'behind the scenes look at our new London design studio. No pressure then.

It occurs to me that time travel is made for moments like this to either rewind back a day or two and work on the presentation or fast forward to the muted post-delivery applause.

Soho, 2008

Bringing work conversations into this place of full-English worship is passable when most of the seats are empty, but grows increasingly unacceptable to this author as the tables fill. That's not strictly true - its not the conversation that's an issue as much as the presence of an opened laptop.

I'm reminded of an interview with a cafe manager in Brighton who talked about the different ways that laptop wielding customers would be 'encouraged' to leave - through repeated cleaning of the table around the customer, asking whether they wanted to order anything else, then under the customer's plate, then (jokingly) that he would clean the table with bleach. From tutting to bleaching. Part of the issue with laptops being perceived as anti-social is that it is a black box - you could be engaged in a task that takes 5 minutes or 5 hours, an uncertainty that creates tension. What is it that makes using a mobile phone or reading a newspaper acceptable, but using a laptop not?

Soho, 2008

Back out on the street we realise we have no idea where our new London design studio is. In the rain and in a hurry is not the time to piss around with a newly installed map application. The GPS equipped phone is parked in the back pocket and we ask a friendly cabbie for directions.

Some days are bigger than others, apparently.

Luckily we both pack a decent supply of adrenaline.

Writing from Soho | April 29, 2008 | Permalink


Stiffness in an Otherwise Flexible World Helsinki, 2008

The length of time it takes for objects to mold and give to the contours of your body? In a world of smaller objects made from more flexible components - the motivations for keeping objects stiff to the point of being uncomfortable?

Why this photo? The newish biometric passports includes an RFID tag that stiffens the entire passport to the point that it can no-longer comfortably be carried in a trouser back pocket. Though given the rigours of the road I have my doubts how long the RFID tag will last anyway.

And the footwear? One week to wear in a new pair of crampon-stiff-soled boots - a snow covered Mt. Fuji beckons. So if you see me walking-like-a-dork around the mothership today, that'll be why.

Writing from Helsinki | April 28, 2008 | Permalink


A Better Thing Mumbai, 2007

Fortunately during the upcoming week I'll be double-billing with colleague Younghee who co-incidentally starts the next leg of her truly nomadic existence with a move to London.

The photo of her reading the Assignments Aboard Times taken during last year's study in Mumbai. We're sitting in the lobby of our Dharavi hotel waiting for a breakfast of dhal and sweet lassi to arrive, watching the pedestrian traffic negotiate the monsoon weather through the doorway, and listening to religious intonations from a shrine along the corridor.

Mumbai, 2008

A wiser person than me accurately described our endless journeying as a holiday romance without the holiday, and without the romance - friendships and respect forged from working through blood, sweat and occasionally tears. In a world of change, our framing of history is the only constant.

Mumbai, 2008

Writing from Tokyo | April 27, 2008 | Permalink


A Good Thing Tokyo, 2008

Once more into the breach - heading to Helsinki/London for the week, including a full day in the company of the fourth estate. A little fear is a good thing, right?

Writing from Japan | | Permalink


Info! Pick! Up! Omotesando

QR bar codes positioned at the exit of Omotesando station - point your mobile phone camera at the code and be redirected to a mobile website listing the surrounding area. You'd probably think twice about calling a phone number placed in the same spot and advertising the same service - so ultimately how does the expectation of what happens next differ depending on the medium through which additional information is requested?

As to whether this is truly destined for mainstream adoption? Keep eyes peeled for street hacks.

Related: out of date annotation in Helsinki, the freshness of sex service advertising in London.

Writing from Mishuku | April 26, 2008 | Permalink


When Localisation Comes to This Meguro, 2008

Local Japanese colour variations of this recently launched feature rich product. Compare this to competing (with itself) on (pantone) colour.

Meguro, 2008

Writing from Meguro | | Permalink


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