Think of one thing you did today. What did you do, where and why? Now take a step back, take in the context, the moments before, …
More »

Male libido enhancers for sale on the Kabul streets. Given the high volume of fakes, how do consumers judge what is real? Related presentation …
More »

How to market medication at a illiterate/semi-literate consumer base?
More »

Run a decent sized (two week, 25+ person team) field study in emerging markets it’s highly likely that you end up handling a lot of …
More »