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Cultural Norms

Positioning.

Addis Ababa: feet hacks
Chinese brand Huawei positioning itself in the Ethiopian market.



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08 Feb 2012

Interracial Marriage

07 Feb 2012



Advertising for the movie Zeraf that heavy handedly explores Ethiopian and Chinese culture clash. Short review here. From one taxi driver – “attitudes will change …
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Lifan in the Hood

07 Feb 2012



A growing number of Lifan vehicles on the road – according to today’s driver the components are shipped to Ethiopia and then assembled here. From …
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Layers within Layers

05 Feb 2012



Brands in Context

05 Feb 2012



You’ve Been Here.

05 Feb 2012



Trying to get a sense of who hangs where, and what they do when they get there. An easy starting point is the local internet …
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Time, Date Will Tell

05 Feb 2012



Today is Sunday 27th May, 2004. My early morning jaunt trying to track down this town’s finest coffee roaster for a fresh brew started at …
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Tassels on Tassels

05 Feb 2012



What goes for vehicular experience in today’s ride, heading into Dire Dawa.
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Compound Fence

03 Feb 2012



Slats

03 Feb 2012



125 year old school, 1,000 students per year, beautifully worn.
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