Close enough to feel like you’re still in Asia, far away enough to take a red-eye. Wrapping a project for an ambitious Singaporean client.
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In Tokyo for the week, days on the streets, bedrooms and boardrooms.
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The fine-tuning required to sync with the client – minutes before conducting a home visit in Tokyo.
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For certain types of research – the highest compliment that a client can pay is that your findings are ‘common sense’. They usually point this …
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