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Size & Consumption: Coke

Almaty: Coke advertising
 

Kazakhstan advertising positioning Coke as a drink to be enjoyed by the family. Whilst Coke Cola is widely available in the region – its mostly sold in 1 and 2 litre varieties. As such its common to see people walking along the street swinging the left-over bottle from a shared meal. For all the positive associations with shared, what does it say about a culture where personal ownership and consumption is the norm?