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Your Next Job Is Here

Sao Paulo: location based advertising

Human billboards seated in a row carrying advertisements for jobs. In the photos below – a row of applicants queues and job advertisements displayed on public and ad-hoc infrastructure.

Many of the people queuing will have public access to online job advertising so what is that attracts, and continues to attract job advertisers and job seekers to this physical space? What are the benefits of human over stationary billboards? Are these benefits being fully utilised? What are the cultural characteristics that make human billboards omnipresent in this Sao Paulo street?

How do the human billboards affect the perception of the quality of the job (or other services) on offer?