about   |   writing   |   archives

Man (Wearing Adidas) Sprints to Save Child From (Nissan) Car

Tokyo: the future of advertising

Will the reporting of unfortunate but everyday events such as car accidents be affected by having easier access to more detailed information on what the victim or rescuers were wearing and carrying?

Today, passive advertising such as Samsung Mobile above, is ubiquitous. In an world where say, clothing monitors the wearer’s vital signs is combined with the availability of accurate location information, a tool for ambient wireless communication and the ability to prioritize the newsworthiness of micro events (either retroactively or in real time) provide sufficient information to automatically generate the outline for a press release? Would Adidas want to spin ‘Man Wearing Adidas Sprints to Save Child From Car’?

Fickle stuff. More interesting – will insurance scams be more difficult to pull off?