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Welcome Mat Variations

Beijing: half a welcome mat

The red-background-gold-text welcome mat is a regular feature of many shops and restaurants in China – and in many respects has become cultural norm. What subtle or not so subtle messages do they send to passers by, in how they are placed, the degree of wear and tear, the language(s) that are supported, and how frequently they are serviced?

Chengdu: welcome mat, in-store

Chengdu: welcome mat, aligned to flooring

Shanghai: drying mat