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Wrappers, Containers, Rituals

Tokyo: bananas wrapped

Tape, extolling the value of fresh vegetables wrapped around a bunch of bananas.

Whilst the tape does an admirable job of keeping the bananas bunched how likely are they to unbunch on their own accord? What does it say about how fruit is presented and sold – in bundles rather than by weight? In a culture with a higher risk of theft the reinforced bunching might make them harder to steal – but its a low likelihood here.

From a consumer perspective the tape introduces scissors into the unpack-everything-in-the-kitchen ritual, something that is mentally at odds with nature’s bounty.