he smell of Playdoh triggered strong childhood memories.

We’re already heading down the trail of cradle-to-grave-rich-meta-data. How will information about your past experiences – be called upon to enhance elements of your next experience?

Whilst experience-data mining has the potential to be highly accurate, my guess is someone out there will find a way to apply that data in crude and, from the consumer’s perspective ulimately unnecessary ways. Part of the ‘value’ derived from recalling this childhood Playdoh experience is that it’s a rare occurance. What consideration will marketing company X have for the subtleties of your past memories?

Get ready for the truly invasive sensory equivalent of spam.