Every time a client asks us to conduct design research we’re faced with two significant and often conflicting challenges: limited time to run the study; …



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Afghanistan is a country with extremely low levels of access to banking infrastructure; limited trust in formal institution; and high levels of illiteracy. On the …
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For certain types of research – the highest compliment that a client can pay is that your findings are ‘common sense’. They usually point this …
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Here’s the deal: I know you want your presentation to look good; that you’re under time pressure; and that trying to find just the …
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The extent to which you have the moral and legal obligation to protect your study participant’s privacy? The ways in which this conflicts with how the data will be used within your organisation and if the subject matter allows, how it might be used in the public domain?
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China is now the fifth country I’ll feel comfortable calling home – after the UK, Germany, America and Japan, each time the process of relocating …
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In any study over a few days the team members will need access to laundry services – a trivial enough issue in normal circumstances but …
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A dress code? For field research? Really? Well sort of. The first rule of field research is to dress for comfort – working days tends …
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You’re a practitioner and are considering taking colleagues and clients into the field. What blend of personalities do you want on your field research team? …
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Following on from Part I. The decision about which country to research is often intertwined with a choice of city as the primary research base. To …
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