Being local doesn’t qualify someone to be a local guide. Being a foreigner doesn’t dis-qualify someone from having insights into a local culture. Something that …



More »

You are doing ad-hoc field data collection – what are you really seeing when you see what you see? And how much of the (data …
More »

Run a decent sized (two week, 25+ person team) field study in emerging markets it’s highly likely that you end up handling a lot of …
More »

One conclusion from a 10 road trip user study in US last year was that almost everything we learned, or ended up using in a …
More »