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The Battle for Prime Real Estate

Tokyo: real estate
This is the new shelf space. Google’s standard sticker size just seems a tad greedy in comparison to the local alternatives – notably Hot Pepper and …



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06 Mar 2011

In: Cultural Norms, Shibuya
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Augmented Barriers

06 Mar 2011

In: Design Inspiration, Haneda
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The red-eye from LA to Tokyo, touch down 5am in Haneda followed by a day spent in a perfect Sunday haze. Thought for today – …
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Locker Unlocker

Suica used to pay for lockers in Shibuya station.
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A Curious Vend

04 Feb 2011



A vending machine that uses SUICA for payments. This isn’t the future, more of a diversion. Taken in a 5 minute wait for our interviewee.
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Hose Wrap

04 Feb 2011

In: Design Inspiration, Tokyo
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Ad Pick-Up

04 Feb 2011

In: Cultural Norms, Shibuya
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Interactive advertisment using your osaifu-keitai. What contexts are conducive for what kinds of interaction?
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Overflow Signs

01 Feb 2011



Japanese variation of the ‘don’t waste water’ sign found in hotels worldwide – adapted to reflect the cultural norm of accepting/allowing a bath to overflow. …
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Steal Me

Local government office pen anti-theft mechanism. What if we reverse this logic? What would it take to encourage the pens to be ‘stolen’? What business model …
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Unintentional Advertising

Heart Packaging

05 Jan 2011



The stand-out packaging for the new(ish) Gokuri Apple. The name ‘go-ku-ri’ is onomatopoeic – the sound of the adams apple bobbing as a drink pours …
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