Two days in a rural location to analyse and debate 8 days of field data before the team disperses. A big part of coping with …



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Long queues to clear security checks at Delhi’s Indira Gandhi International airport providing plenty of time for looking around and passenger watching. Due to the …
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Being local doesn’t qualify someone to be a local guide. Being a foreigner doesn’t dis-qualify someone from having insights into a local culture. Something that …
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Lo-tech setup for home based focus group – a wire connecting the video camera with the TV in the observation room. The space used for …
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An attempt to understand the flow of the city. Team has a 6am start. The streets are already buzzing.
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We’ve set up a mobile office here in Delhi, but this afternoon’s office is, well, out of the out-of-office. I’m perched on the edge of …
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Run a decent sized (two week, 25+ person team) field study in emerging markets it’s highly likely that you end up handling a lot of …
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My office for the next two weeks is a townhouse /guesthouse close to Delhi’s CP. The house is owned by an English couple who now …
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Can’t think of a city that isn’t beautiful to cruise around at night. Window down, non-spoken communication with the driver and the night-air blowing away …
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This photo taken last year from a street market in Bangalore. For me it highlights the importance of context in understanding. Lets imagine you are wandering …
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