Brand Attributes
09 Nov 2012
What does Google and Microsoft know about Apple, that Apple doesn’t know about Apple?
Think: search, domains, IP addresses, inspiration, design, patents, prior-art etc.
And given that …
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Between those that are tethered, and those that are not.
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# of premium cars on the road in China?
% owned, leased, provided by employer?
% driven by owner?
% driven by dedicated driver?
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On-the-way-to-work breakfast norms.
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Encountered a nice touch on returning from a business trip to urbn hotel Shanghai, where on arrival the receptionist refused to take my credit card …
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Suburban Shanghai hairdressers.
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