Future Perfect

Ad Literacy

Tokyo: Shibuya advertising
Facebook’s ad platform is the Flip of advertising: smart, simple and just enough to be effective. If you haven’t already tried Facebook’s advertising platform you should …



More »
05 Mar 2010

In: Tokyo
Comments Off on Ad Literacy

At The Tips Of Your Fingers

04 Mar 2010

In: Ho Chi Minh City
Comments Off on At The Tips Of Your Fingers



Today her finger nail is a means of expression, decoration, drawing attention. Finger nail decoration machines already exist to allow a customer to choose a design, …
More »

Entering Elevator, Social Contract

27 Feb 2010

In: Handan
Comments Off on Entering Elevator, Social Contract



Welcome mat spanning the entire floor of this Handan elevator. To what extent does walking on a welcome mat imply some form of social contract? …
More »

Control Over Who You Want to Be

25 Feb 2010

In: Omotesando
Comments Off on Control Over Who You Want to Be



Who are you? Or more to the point who do you want to be? Over time, more of the the social cues for communicating when a …
More »

Blue Rinse

25 Feb 2010

In: Shimo Kitazawa
Comments Off on Blue Rinse



A familiar sight in the (toilet-bowl-using) world over. But it could and ultimately will, be so much more. Expat discussions about toilets in Japan tend to center …
More »

Silence is Subjective

22 Feb 2010

In: Akedake
Comments Off on Silence is Subjective



With cold + windchill + exhaustion + worse weather kicking it was probably the closest I’ve been to the edge where you really don’t know how it’s all going to turn out and the clock is ticking. There was a point where I’d trekked off to scout what was to be another failed route…
More »

The Art of Remembering in a Nano World

17 Feb 2010

In: Chalus
Comments Off on The Art of Remembering in a Nano World



Typical behaviours when carried objects go below a certain size: attaching similar objects together such as key rings; grouping similar objects together – the wallet …
More »

Transgression Transparency

11 Feb 2010

In: Geneva
Comments Off on Transgression Transparency



Transgressions that become more obvious as the context changes – the parking equivilent of saying the punchline to a rude joke just as the room goes quiet.
More »

When The Small Print Is Yours

22 Jan 2010

In: Los Angeles
Comments Off on When The Small Print Is Yours



Triple A’s decision to monetise/sell/pimp the information provided by customers applying for an insurance quote – creates a short term monetary gain for long term …
More »

When They Have To Read Your Small Print

22 Jan 2010

In: Los Angeles
Comments Off on When They Have To Read Your Small Print



Triple A’s decision to monetise/sell/pimp the information provided by customers applying for an insurance quote – creates a short term monetary gain for long term …
More »