Cultural Norms

Eye Colour Norms (Speed of Change)

Shanghai: eye colour
The next time you are up close with a young, female Shanghainese spend just a little bit longer staring into her eyes – despite the …



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11 Jul 2010

Dual Pour

05 Jul 2010

High volume greasy spoon’s tend to line up a row of mugs and pour from a single spout along the line – there’s some spillage …
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London SOS

05 Jul 2010

In: Trafalgar Square
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Signage in an underground parking structure tucked between Trafalgar Square and the Institute of Contemporary Arts – given the density of government buildings in proximity …
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Alien Invasion

03 Jul 2010

In: Brighton
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Brighton council had decided to introduce large, waste-truck friendly bins that to the outsider appear like silent, brooding invaders in virtually every other street in …
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Let a Million Floors Shine

22 Jun 2010

In: Zhabei
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Advertising for the Deepoo Robotic Vacuum Cleaner on the Shanghai metro. Thought for today: the names, personalities given/applied by owners to Roomba vacuum cleaners compared …
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Welcome To Shop Here Thief

21 Jun 2010

In: Shanghai
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Interesting local detail for shoppers at this Shanghai Ikea – customers can place their bags in a locker or carry them around the store in …
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Meh, Literal

21 Jun 2010



Phonetically men.
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Metro Etiquette:

21 Jun 2010



Here in the Shanghai metro – when trains reach a particular density there is a subtle change in the passenger behaviour as they approach the …
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Size & Consumption: Coke

16 Jun 2010

In: Almaty
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Kazakhstan advertising positioning Coke as a drink to be enjoyed by the family. Whilst Coke Cola is widely available in the region – its mostly …
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Lounge Norms

16 Jun 2010



The bludgeoning that is a solid travel schedule is somewhat dulled by access to airport lounges, each with their own take on what passengers want …
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