Cultural Norms

Overflow Signs

Shanghai: motivations
Japanese variation of the ‘don’t waste water’ sign found in hotels worldwide – adapted to reflect the cultural norm of accepting/allowing a bath to overflow. …



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01 Feb 2011

The Maskless Mask

21 Jan 2011



To protect and serve.
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Augmented Priority Seating

17 Jan 2011



You are the authority that has decided to prioritise this seating for the elderly, pregnant or infirm. Most kids today visually augment their commuting environment. …
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Heart Packaging

05 Jan 2011



The stand-out packaging for the new(ish) Gokuri Apple. The name ‘go-ku-ri’ is onomatopoeic – the sound of the adams apple bobbing as a drink pours …
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Restrained (Textured) Vocabulary

05 Jan 2011



Ever imagined how much effort goes into designing a Tokyo train station that can stand the daily pounding of rush-hour? Train logistics, peak commuter hours, …
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Brick Detail

Somewhere here.
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All Together Now

30 Dec 2010



As any early morning stroller of Chinese cities will appreciate – this is a country that stretches to the tune of a group exercise – …
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Hand Clasp

29 Dec 2010

The dominant local method for carrying infants – on slightly stooped back, hands clasped – ideal for long treks in thinner air.
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Culturally Sensitive Signage

16 Dec 2010



Connected Kiosks

11 Dec 2010



It’s that time of the year again – where I take a month off from travel to apply for a new passport (or in this …
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