For any given space, the prime real-estate for product placement for eye-contact, reach, the willingness for customers to reach above, below or to the sides. …
More »
More »
Shanghai Tesco Metro in-store advertising – another western brand becoming more of a neighbourhood feature. Persuading local Chinese from the neighbourhood to shop their groceries …
More »
More »
Youthful Abstractions
18 Jun 2008
Kids paintings are the supermarket’s keep-the-kid’s-occupied/mum-happy medium of choice – from the A-Coop in Onoaida. Somewhat surprising? The volume of facial hair sported in many …
More »
More »
Customers First No Chatter
13 Feb 2008
Why doesn’t this say “Customers First. Chat“? In what contexts is chatter with customers likely to be encouraged? Perhaps a local small town grocery store …
More »
More »
Tokens at the check-out of a Tokyo supermarket – placing one in the basket indicates that the customer does not wish to have plastic bags …
More »
More »
Dynamic Contextual Pricing
31 Oct 2007
Digital price signs in a Tokyo supermarket. Which of the pricing models enabled and popularised by the internet – will make it to a (Tokyo) …
More »
More »