Mobile Myanmar & Behavioural Lead Users
05 May 2014
Photo: Lauren Serota / Studio D.
Myanmar has 14% mobile penetration – one of the world’s lowest but is growing fast. It might seem like a …
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In most countries consumers can buy pre-paid cards after presenting some form of identification, so-called KYC (Know Your Customer) requirements. In Saudi Arabia that identification …
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Branding focussed on value, versus technology. And the assumptions consumers have associated with each of the technologies.
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A research trip to Afghanistan with colleagues Cara and Mark for a short study on mobile savings, as a follow up to this research. In …
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A last-minute national holiday called by the government followed by long traffic queues down to the Caspian Sea and for most overbooked accommodation. We had …
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We’re heading down to Huye for the first real day’s research in Rwanda, and Ali our driver-cum-hustler pulls over and we pile out to catch …
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If I were to describe the last 5 days in Barcelona, you wouldn’t believe me.
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That paying for vending machine content through mobile not hugely popular says more than that it is.
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Afghanistan is a country with extremely low levels of access to banking infrastructure; limited trust in formal institution; and high levels of illiteracy. On the …
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