Cultural Calibration
03 Sep 2012
One of the forms of rapid cultural calibration – pop into a McDonalds and sit and observe for 20 minutes. Simple example of cultural nuances …
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Corporate home delivery in the land of home delivery.
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Behavioural/aspirational poster in this Xi’an McDonalds. At what point did the laptop replace the mobile phone (which in turn replaced the luggable laptop) as a …
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