Posts Tagged ‘localisation’

Cultural Calibration

03 Sep 2012
In: Bandra West, Cultural Norms
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One of the forms of rapid cultural calibration – pop into a McDonalds and sit and observe for 20 minutes. Simple example of cultural nuances …
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Bangalore Metro

25 Mar 2012
In: Bangalore, Cultural Norms
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Bangalore Metro Rail Corporation Limited – higher than the average metro,
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SpeakEasy

04 Dec 2011
In: Research Methods, Tokyo
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Four transcription services: Cloudwords, Casting Words, Verbalink and Way With Words.
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Zak

25 Sep 2011
In: Cultural Norms, Tokyo
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POM localised.
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Bill Structures

28 Sep 2010
In: Cultural Norms, Kyoto
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A bill that lists predetermined costs – a very similar format to the payment structure found on many Japanese busses.
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PREZ4LIFE

07 Jun 2010
In: Cultural Norms, Darvaza
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Turkmenistan only has one style of long license plate, which I presume is issued by a central authority – which means that the many 4WD’s …
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How Big?

07 May 2010
In: Cultural Norms, Xuhui
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One quirk of Chinese apartment hunting is that the ‘property sizes’ are listed including communal spaces such as hallways, atrium, bike storage – as a …
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From Shanghai to the World

05 May 2010
In: Cultural Norms, Jing'an
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UNIQLO flagship store opening on Shanghai’s Nanjing road. What is it cultural point of reference? How will this change over time? For example most Japanese kids …
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Design DNA

18 Mar 2010
In: Cultural Norms, Tokyo
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Localisation is a matter of degrees. But at what point does localisation change the very DNA of the company? And is this a good or …
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Locker Number Direction

03 Aug 2008
In: Cultural Norms, Kabul
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Lockers numbered right to left.
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