Cultural Calibration
03 Sep 2012
One of the forms of rapid cultural calibration – pop into a McDonalds and sit and observe for 20 minutes. Simple example of cultural nuances …
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Bangalore Metro Rail Corporation Limited – higher than the average metro,
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Four transcription services: Cloudwords, Casting Words, Verbalink and Way With Words.
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POM localised.
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A bill that lists predetermined costs – a very similar format to the payment structure found on many Japanese busses.
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Turkmenistan only has one style of long license plate, which I presume is issued by a central authority – which means that the many 4WD’s …
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One quirk of Chinese apartment hunting is that the ‘property sizes’ are listed including communal spaces such as hallways, atrium, bike storage – as a …
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From Shanghai to the World
05 May 2010
UNIQLO flagship store opening on Shanghai’s Nanjing road.
What is it cultural point of reference? How will this change over time? For example most Japanese kids …
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Localisation is a matter of degrees. But at what point does localisation change the very DNA of the company? And is this a good or …
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Locker Number Direction
03 Aug 2008
Lockers numbered right to left.
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