The local reference points for metrics.
“A nose”
“20 hands”
“A bottle”
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Size & Consumption: Coke
16 Jun 2010
Kazakhstan advertising positioning Coke as a drink to be enjoyed by the family. Whilst Coke Cola is widely available in the region – its mostly …
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Petrol Station, Simplified
09 Dec 2007
Common enough practice in countries with high numbers of motorbikes such as in Vietnam though not too much cross-cultural variation in how the product is …
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Recycling Detail, Value
05 Dec 2007
Knowing exactly what can be recycled and its value – different types of bottles hung on the shutters of a recycling shop.
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Bottle on a Brick
30 Dec 2005
One of the purest forms of stripped down design I’ve come across. A petrol station is: a container of liquid, ideally at a height that …
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Thank-you for shopping with us, thief
10 Aug 2005
My pet hate in Japan is the little stickers that are applied to your purchases if you decline to to put the goods in a …
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