The local reference points for metrics.
“A nose”
“20 hands”
“A bottle”
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Kazakhstan advertising positioning Coke as a drink to be enjoyed by the family. Whilst Coke Cola is widely available in the region – its mostly …
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Common enough practice in countries with high numbers of motorbikes such as in Vietnam though not too much cross-cultural variation in how the product is …
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Knowing exactly what can be recycled and its value – different types of bottles hung on the shutters of a recycling shop.
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One of the purest forms of stripped down design I’ve come across. A petrol station is: a container of liquid, ideally at a height that …
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My pet hate in Japan is the little stickers that are applied to your purchases if you decline to to put the goods in a …
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