Augmentable Realities
20 Dec 2009
Who creates the platform for serving up ‘advertising/experiential’ augmentable realities? What is their delivery mechanism?
Will consumers have a choice whether to tune-out?
Will subsidised …
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Augmented Interaction
15 Dec 2009
You Are a Walking Advertorial
03 Nov 2008
The lady at the counter gives an upgrade with a smile and nary a request for a credit card – legroom weighs the odds of …
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Our Augmented World
08 Jul 2008
In a future perfect world where a % of the urban population is wearing or carrying a device that is capable of augmenting reality what …
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Tagging People and Objects for Profit
04 Jul 2008
Last day in Ahmedabad – our rickshaw driver shouting over the drone of the 2-stroke, and she stops to pull in the scarf. We collectively …
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