How important is maintaining product newness? And what are the strategies that consumers adopt to keep the product feeling fresh?
Some Chinese iPhone users are refraining …
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Choosing a Field Study Location II
19 Apr 2010
Following on from Part I.
The decision about which country to research is often intertwined with a choice of city as the primary research base. To …
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Choosing a Field Study Location I
16 Apr 2010
Given the range of research destinations its no surprise that one of the frequently most asked questions is how we choose our study locations.
Some clients …
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When People and Places Rub Shoulders
29 May 2008
Another day, another journey this time to Ahmedabad for a study on . Not quite a hand-luggage only trip but nice to work on a …
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