Google Maps one-ups the competition by mining its maps, user and search* data stream to add a local ‘trend spotter’s‘ name to the door sticker.

Lovely.

But its tomorrow’s yesterday.

Extrapolate this for anywhere that would benefit from just a little context. Think BERGian ambiance, except, like, real. Everywhere you see static, assume it can be dynamic.

* Probably search. Never assume that an aging bigcorp will will let all its script kiddies get their hands on all the good stuff.