A day in DC hosted by the Federal Reserve Board of Governors – surrounded by regulators, a smattering of financial industry folks and consumer advocacy groups. Quote of the day: “he who enrolls, controls” – if the customer is signing up through your organisation you have the control point through which to monetise other services. Most US banks are (apparently) still not asking for mobile phone information at account sign-up – given the importance of this channel for a variety of banking services and transactions no doubt short sighted. Within this context banking, similar to many industries likes to talk of ‘owning the customer’ a phrase heard on more than one occasion over the course of the day. In a multi-channel, information rich environment the consumer owns the bank.