Triple A’s decision to monetise/sell/pimp the information provided by customers applying for an insurance quote – creates a short term monetary gain for long term erosion in trust in their brand.

For every service/process – what information do you share as part of the negotiation of whether to use the service? What happens when the organisation selling your data to the highest bidder is a government agency? How long before consumers are able to sign up to a personal data brokerage that manages and provides information to the services you are applying for? One where the BigCorps need to click on the I Agree To These Terms and Conditions checkbox before the data is handed over.

Think small-print reversed.