The mental distance between the act of recycling, and what happens with what is recycled. My neighbourhood paper recycling van in Sangenjaya drops off (recycled) toilet paper for customers that recycle paper (above).
Incentivised Recycling

The mental distance between the act of recycling, and what happens with what is recycled. My neighbourhood paper recycling van in Sangenjaya drops off (recycled) toilet paper for customers that recycle paper (above).