QR bar codes positioned at the exit of Omotesando station – point your mobile phone camera at the code and be redirected to a mobile website listing the surrounding area. You’d probably think twice about calling a phone number placed in the same spot and advertising the same service – so ultimately how does the expectation of what happens next differ depending on the medium through which additional information is requested?

As to whether this is truly destined for mainstream adoption? Keep eyes peeled for street hacks.