about   |   mailing list   |   writing   |   archives

Path of Least Resistance

Tokyo: bikes_1
 

A row of bikes with ground level and raised parking. Despite their proximity and the minimal extra effort to use the raised slots – all but one of the ground level parking slots were full, all the raised slots empty.

Tokyo: bikes_2

Throw in a micro-payment mechanism and you have your micro-market segmentation right there.