Cultural Norms

Sachets that Mimic

Accra: toothbrush packaging norms
Sachet’s mimicking the design of a tube. For what product and in what context is it desirable for the tube mimicking the design of sachets?



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24 Feb 2008

In: Accra
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Audio Optional

17 Feb 2008

In: Salt Lake City
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Audio jack ATM machine, Salt Lake City airport.
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A Sense of Scale

14 Feb 2008

In: Los Olivos
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One ostrich egg equivalent in volume to between 20 and 25 regular chicken eggs. Difficult to make tasty scramble eggs since you ask – a …
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Customers First No Chatter

13 Feb 2008

In: Los Olivos
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Why doesn’t this say “Customers First. Chat“? In what contexts is chatter with customers likely to be encouraged? Perhaps a local small town grocery store …
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Targets Practiced

11 Feb 2008

In: Los Angeles
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Gender of shooter. Shooter’s preference for gender of target.
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Curb Annotation

10 Feb 2008

In: Santa Monica
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And rounding off today’s fascination with curb crawling, this from outside a flower shop on Wilshire & 23rd, Santa Monica. Related: extending street markings in Daikanyama …
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Alignment. Effect?

10 Feb 2008

In: Pasadena
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The un/intentional alignment of the lettering to the edge of the pavement. The affects of alignment (and other forms of layout, naturally) on how the …
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Loan Advertising

04 Feb 2008

In: Mishuku
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Localisation Norms

04 Feb 2008

In: Nakame
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Menu title written in English, menu items in Japanese, tax written in English, numbers in Hindu/Arabic/Western. What we know,what we assume our customers know.
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The Power of 10+

03 Feb 2008

In: Chengdu
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Group advertising of this nature is relatively common practice in China in part because labour is relatively cheap, and in part drawing on a rich …
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