A critical part of any ethnographic/design research project is recruiting the right participants for the study – they are the foundation on which the research …
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Shanghai Tesco Metro in-store advertising – another western brand becoming more of a neighbourhood feature. Persuading local Chinese from the neighbourhood to shop their groceries …
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After a few days in NYC back in China.
One of the reoccurring conversations in the US that I coming back to is near-time facial …
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At what point did it become the norm in air travel that displays cannot be switched off – at least for some of this JetBlue …
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POM localised.
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The loop back from digital to physical.
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A hot and sweaty commuter passes and largely ignores a poster for a cold, refreshing coke.
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