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The Anatomy of a Kickstarter


In May this year we raised $337k on Kickstarter for the launch of the Handbook. It seemed like a healthy sum.

But what does it take to prepare a campaign on Kickstarter? What are the pros and cons of using the platform to launch a passion project? How much of the money raised do you actually see? How does one transition from a successful Kickstarter to a successful product launch?

I’ve written an essay, that covers preparation, mistakes, where we got lucky, to what we would do differently next time. It’s for anyone looking to bring their passion project to life—The Anatomy of a Kickstarter.