Dropped into a rural radio station Grace FM in Kajo Keji to better understand their programming and reach. Radio is still the most effective way to reach a rural population with most households having access to a set, and increasingly listeners are able to tune-in through their mobile phones, through FM.
16 hours of programs a day, covering everything from repeat-after-me english language lessons which the teacher can use in the class, to topics such as HIV/AIDs awareness, rule of law, good governance and domestic violence to the ever popular funeral announcements. The most popular show? On sex education run by a guest DJ, a preacher from the US. Sometimes its easier for an outsider to discuss a difficult topic than a local.
With thanks to the team at UNICEF South Sudan for being such gracious hosts.