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Smart Design

Tokyo: mint

The Wrigleys can packaging includes some wonderful design touches – the body is/appears to be made from three pieces of rolled-cut metal and a thin rod as the hinge, the emboss providing a tactile in-hand playability and orientation, with perfect give in the lid lid to clip it shut but not so much to make it a pain to open, just enough resistance on the hinge and lid to keep it in the open position for easier sharing. Intentionally or otherwise the properties of the packaging signals its remaining volume – with the rattle becoming significantly greater with one or two mints remaining.

Smart designer.

Smarter organisation for investing in something that costs a little more, gives a lot more.

“Powerful fresh breath” no less.

Photo: Chinese packaging, shot in Japan.