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Seoul, Digital View

Seoul: public consumption

If you want to understand public interaction with displays, you need to spend time in Seoul.

Seoul Metro now how more than 900 of these Digital View displays – with content by Daum supports interactive maps, IP telephony, content browsing, location based services. Relatively high levels of interactivity for a public terminal – where browsing choices can and is overlooked.

Includes Audience Measurement software by NEC – facial recognition software that ascertains age range, gender, distance to display, location, retention time and level of interest of the viewer to present ‘more relevant’ content and ads.

Seoul: content consumption

Seoul: touch and scroll

What affordances do you expect with a touch screen? It supports point-and-drag, but not pinch-and-zoom.

Seoul: public media consumption