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Touch Screen Vending

Tokyo: touch screen vending machine
 

This acure Shibuya station vending machine by the JR East Water Business Co. is interesting on a number of levels: it’s using a touch screen experience for a relatively trivial transaction in a public space – pushing the boundaries of the urban interaction vocabulary; as well as coins and notes it takes mobile payments and a variety of cards that identify the purchaser – data that helps it and its partners refine its future product offering; a camera above the machine tries to ascertain the gender of the purchaser and adapts what is shown based on gender; and it also points to another trend that you’re going to see creeping into many more nooks and crannies of our urban landscape – high resolution, interactive displays in place of what was once static. Sure this is Tokyo and a high footfall location at that, but its a harbinger, trust me.

What are the opportunities from the urban residents of your city from being only meters away from a large, connected, customisable touch screen?

More here.

Tokyo: touch screen vending machine

Tokyo: touch screen vending machine

See also: redbox changing the American urban vocabulary in the US.