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All Together Now

Lijiang: all together now

As any early morning stroller of Chinese cities will appreciate – this is a country that stretches to the tune of a group exercise – from school kids lined up out on the playground through to the more mature members of society taichiing, dancing and gymnasting in parks, squares and other pockets of the city. Now add the friendly skies.

Most long haul flights include some form of passenger exercise video, which most passengers politely ignore. Except here in China – where the flight attendants lead the the passengers in a round of arm, shoulder and leg stretches – about 10% of passengers joined in.

We’re all conditioned to something.

Sometimes its for the better.

How does a society geared towards group activities affect usage for your service?