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Brand Awareness

Kyoto: popular electronics brands

Superstore advertising popular Japanese electronics brands: au by KDDI; Canon; Casio; Daikin; Epson; Fuji; Fujifilm; Hitachi; HP; Intel; Lexmark; Konica Minolta; Microsoft; Mitsubishi; NEC; Nikon; NTT DoCoMo; Olympus; Panasonic; Pentax; Pioneer; Ricoh; Sanyo; Sharp; Softbank; Sony; Toshiba; Yamaha; Victor-JVC.

The only foreign companies amongst those listed? Microsoft, Intel & HP. No Samsung, Nokia, Apple or LG. No Japanese software powerhouses – unless you count embedded software. And sweet to see Fujifilm listed separately from Fuji.