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Let a Million Floors Shine

Shanghai: Deepoo robot vacuum cleaner
 

Advertising for the Deepoo Robotic Vacuum Cleaner on the Shanghai metro.

Thought for today: the names, personalities given/applied by owners to Roomba vacuum cleaners compared to those used by Chinese consumers using the Deepoo? Indeed whether a name is used at all? And what a name tells us about mass market consumers relationship with technology?