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Design DNA

Tokyo: fake food tray
 

Localisation is a matter of degrees. But at what point does localisation change the very DNA of the company? And is this a good or a bad thing? And for whom? (think internal resistance to a change in design direction within the company more than anything else).

In Japan this equates to the incumbent – Yahoo and the laggard Google, with the latter now adopting a just launched slightly more portalesque home page here and its equivalent from Korea.