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Status Symbol

Tokyo: truck driver status

In many cultures novice drivers are required to carry a ‘learner sign’ – here in Japan this extends to elderly drivers who are require to display and have the unique sticker, above.

As we slide towards ‘displaying’ or broadcasting digital information there is scope to display a far wider range of information. What if you knew that the driver in front hasn’t had a (reported) accident in the last 40 years? Or that the vehicle in front was being driven by a teen listening to loud music? And you knew he’d just come off playing Mario Kart for the last 8 hours? Or of course that he wanted you to think that?

Waking up a midnight is a bad start to the weekend.