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Sports, Tracked by Phone

Tokyo: advertising

Japanese mobile operator KDDI/AU gently stretches, jogs and cycles its way further into the service space with its Smart Sports service – use your mobile phone to track your exercise route, sync your music etc. For most people I’d anticipate it being an aspirational purchase and ends up being used by commuters to count walking-from-the-station-to-the-office calories – not that there’s anything wrong with that, eh, Hayashi san.