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Supporting Churn

Accra: Cell Phone_1
 

Look carefully at the top left hand corner of the display to see two signal strength indicators. But why? This product has two SIM card slots in a single phone – primarily to support price sensitive/prudent consumers who wish to optimise their call costs by maintaining SIM cards from two different phone operators. As in many countries – calls to a customer using a different Ghanaian operator cost slightly more than those on the same network.

Why are you unlikely to see this product on the shelves of your local London/NYC/Tokyo operator phone store? What would motivate a service provider to make it easier for their customers to switch to a competitor? The addition of the well-known Finnish brand to the front and back covers seems like a marketing department after-thought.

Accra: Cell Phone_2