about   |   writing   |   archives

Placement

Sao Paulo: handset advertising
 

Why are the stickers advertising the services of Mika, Karla, Pati, Juliana, Kakau and Sheilinha (and/or their pimp) placed on the phone body and handset and not in the infrastructurre of the booth itself? Why stickers and not cards that are popular in places like London or Berlin?

Sao Paulo: handset advertising