Advertising Touch

Xiamen: commuters interacting, whether they like to or not

Ferry commuters support themselves by grabbing ceiling mounted handles. If the body beomes a network capable of sending and receiving data, will we need to be more selective about what we touch? Will gloves be sold on their data blocking properties – a firewall or woolwall?

In contexts where information flows to and from the body network, who will want to de-stabilise a user’s balance to trigger tactile interaction? In the case of advertising what form of interaction counts as opting-in? If the handle design included small displays rather than the current paper adverts, how might the information on the handle display change according to who is holding it?